Scope of ApplicationBookmark link for section scope of application

To provide the users with better, higher-quality, more personalized services is our persistent pursuit. We also wish to provide more conveniences to your life through our services. This Policy is applicable to all services provided by our online store. When you visit our online store and/or log on any client concerned to use the services of our online store, this Policy will apply.

Especially, this Policy is not applicable to any services provided by any third party to you. For example, when any transport company on our site provides services to you through our online store, any information provided by you to the company is not governed by this Policy.

How We Collect InformationBookmark link for section how we collect information

We collect information in order to provide you with better, higher-quality, and more personalized services. We collect information by the following means:

1. Information provided by you to us The information you fill in and/or submit when you register an account of CakeLaces or use the services of our online store, including your name, sex, date of birth, NRIC(if any). card number, telephone number, email, address, and additional information (such as the province and city you’re in, postal code, etc.)

2. Information collected by us when you use the service of our online store. In order to provide you with the services required by you and optimize such services, we will collect information concerning the services you are using, which includes:

When you use the services of our online store or visit the web pages of our online store, CakeLaces will automatically receive and record the information on your browser and computer, including but without limitation to your IP address, the type of the browser, the language used, date and time of visit, information on characteristics of software and hardware and records on the web pages required by you; when you download or use any client software of CakeLaces or any of its affiliated companies, or access to mobile web pages to use the services of our online store, CakeLaces may read information related to your position and the mobile equipment you’re using, including but without limitation to model of equipment, identification code of equipment, operating system, resolution and telecom operator.

In addition to the information above, we may collect any other information about you in order to provide services to you and improve our service quality, including any information provided by you to our customer service team, your answers to our questionnaire, and any information collected by us when you interact with any affiliated company or partner of CakeLaces. Meanwhile, in order to improve safety when you use the services of our online store, prevent any phishing website from fraud more accurately, and block Trojan, we may judge the risk of your account by knowing your habit of accessing to web and information on software commonly used by you, and may record some URLs which we deem to have risks.

3. Information from any third party

To provide you with better, higher-quality, more personalized services, or provide services to you together with CakeLaces, or prevent Internet fraud, the affiliated companies and partners of CakeLaces will share your personal information with CakeLaces according to law, any agreement with you, or with your consent in advance.

You acknowledge and agree that any of the following information is not governed by this Policy:

a) Key words input by you when you use the search services of our online store;

b) Transaction data on our online store collected by CakeLaces when you do not select the function of “Buying Anonymously” and/or “Assessing Anonymously”, including but without limitation to bid, closing information and assessing particulars;

c) Credit assessment, acts in violation of laws, regulations or the rules of CakeLaces, and measures taken by CakeLaces against you;

d) Enterprise name and other industrial and commercial registration information as well as information on natural persons as operators as required to be disclosed by laws and regulations.

Data we process only if you submit it to us:When you interact with us on our Sites or using our Products, you can submit Personal Data to us in various situations, including:Account Data: On some of our Sites (“Interactive Sites”), you can register for an account with your e-mail address and a password you create. If you register one of our Products, you will automatically create an account you can use to manage your orders and communication settings, including making updates to your Personal Data. On Interactive Sites, you can create a profile, which may include your Personal Data. We will store your account data for you to be able to communicate with others on our interactive Sites. Some of our Interactive Sites offer publicly accessible blogs or forums. Any information you provide in these areas may be read, collected, and used by others who access them with a registered account as well as anyone surfing the community pages as an unregistered user.Transaction Data: In relation to purchases you may make online or over the telephone, we will process your contact and billing information, such as your name, address, and credit card information. You can view the exact information required in the form provided at point of purchase. We will only use this data to complete your order, for billing purposes, and for internal accounting.Customer Support Data: You can communicate with us through the different web-forms and chat functionalities on our Sites. For example, you can use the contact forms to request technical assistance, request information on the status of your order, or otherwise reach out to our customer support team. In order to respond to your request, we will process your IP address and contact data as well as the contents of your request. We will delete this data as soon as we have complied with your request.

How We Use InformationBookmark link for section how we use information

We collect your information for the purpose of providing you with services and improving the service quality. Therefore, we will use your information for the following purposes:

1. Various services you are using, as well as maintenance and improvement of these services;

2. Recommending to you any contents which you may be interested in, including but without limitation to sending product and service information to you, or displaying personalized third party promotion information to you through the system, or sharing information with the partners of CakeLaces with your consent in advance so that they send information about their products and services to you;

3. We may use your personal information to prevent, discover and investigate fraud, any act endangering security, illegal activity, or any other act which violates any agreement, policy or rule of us or any of our affiliated companies so as to protect the legitimate rights and benefits of you, any other user of us, us or any of our affiliated companies;

4. We may combine your personal information from one kind of service with information from any other kind of service so as to provide you with more personalized services, for example, use, share or disclose your personal information so as to provide you with broader society of friends;

5. Any other purpose as permitted by you.

How We Share InformationBookmark link for section how we share information

We’re obliged to keep your personal information confidential and will not sell or rent any of your personal information to any third party for the purpose of the marketing of the third party, provided that we may share your personal information with the third party under any of the following circumstances:

1. Obtaining your consent or authorization in advance;

2. As required by laws and regulations or administrative or judicial organ;

3. Sharing your personal information with any of the affiliated companies of us;

4. Providing your personal information to reliable partners so that they could deal with such information according to our instructions, the privacy right policies and any other applicable confidentiality and safety measures;

5. If you’re an eligible complainant of intellectual property rights and file a complaint, disclosing your personal information to the complained as required by the complained so as to solve the potential dispute in time;

6. Only if we share your personal information, we could provide services as required by you or deal with any dispute between you and any third party. For example, with respect to a transaction created by you in CakeLaces, if either party performs all or part of his/her obligations and requires disclosure of information, CakeLaces will provide the party with the contact information of the counter party and other necessary information (as the case may be) so as to boost the consummation of the transaction or solving of any dispute;

7. If you violate laws and regulations of Malaysia or related agreements or rules of CakeLaces, disclosing to any third party whenever necessary; or

8. Safeguarding legitimate rights and benefits of CakeLaces and its affiliated parties or users.

Use of CookieBookmark link for section use of cookie

To provide you with easier experiences, when you access to relevant websites of our online store or use the services of our online store, we may identify your identity through small data files. In this way, we can help you omit inputting some existing registration information or judge the security of your account. These data files may be Cookie, Flash Cookie or local storage provided by your browser or affiliated application (hereinafter collectively referred to as “Cookie”).

Please understand that some of our services are only available through “Cookie”. If permitted by your browser or additional browser services, you may amend your degree of acceptance to Cookie or refuse Cookie of our store, which may influence your safe access to related websites of our online store or use of the services of our online store under certain circumstances.

There are often some electronic images (called “GIF files” etc) in web pages. The use of cookie may help the website calculate the number of the users who browse web pages or access to certain cookies. We will use cookie to collect information on you browsing web pages, such as the address of web pages you’re visiting, position of the reference page you previously accessed to, the period during which you stop on the page, your browsing environment and display setup.

Storage of InformationBookmark link for section storage of information

Your personal information and data collected by CakeLaces will be stored in the servers of CakeLaces and (or) its affiliated companies. These information and data may be sent to the country or region where you’re located or the place where CakeLaces collects such information and data, and will be accessed, stored and displayed at such place.

Protection of Your Personal InformationBookmark link for section protection of your personal information

To guarantee the security of your personal information and prevent it from being disclosed, damaged or lost, we will take physical, electronic and management measures to protect your information, including but without limitation to SSL, storage encryption and control over access to data center. We also strictly manage the employees or contractors who may access to your personal information, including but without limitation to adopting post-based capacity control, signing confidentiality agreements with them, and supervising their operation. CakeLaces will use all available technologies to protect your personal information and prevent your personal information from being disclosed, damaged or lost.

Your account has security protection function. Please keep your account and passwords properly. CakeLaces will take such security measures as backup in other servers and encryption of passwords to guarantee that your personal information will not be lost, misused or altered. Notwithstanding the said security measures, you are reminded that there is no “perfect security measures” in information network.

When you use the services of our online store to engage in online transactions, you will have to disclose your personal information to the counterparty or potential counter party, such as way of contact or postal code. Please keep your personal information properly and only disclose to others when necessary. If you find that any of your personal information is disclosed, especially your account or password, please contact the customer service personnel of CakeLaces in time so that CakeLaces could adopt relevant measures.

Juvenile ProtectionBookmark link for section juvenile protection

We will neither knowingly collect information on any juvenile nor advice any juvenile to use our services. Unless permitted by law and approved by the guardian, the juvenile may not register an account or send their name, address, telephone or email address to us. If we collect any information about the juvenile negligently, we will delete as soon as possible when we are aware.If you think that we might hold information from or on any juvenile, please contact us.